H15TORY: Vince Carter Retirement

A full-service season-long campaign honoring the career and retirement of NBA legend Vince Carter. The logo features a silhouette of Carter's iconic through-the-legs dunk from the 2000 Slam Dunk Contest, as well as the 15 in H15TORY for his #15, and the 22 dots represent his record-setting 22 years in the NBA. Channels for this campaign included web, email, social media, outdoor, and a full-page ad in the Atlanta Journal-Constitution.